The target audience for this are the small business owners in the northern part of Nigeria. High quality personal finance advice is delivered over a phone-in service (IVR) and also on CDs in order to have maximum reach. We worked with the US Embassy in Abuja to design and implement the launch of this programme. This also involved creating numerous visual artifacts to support the delivery of the content to the target audience.
- Date : 2016
- Categories : Enterprise, Product Development
- Client : US Embassy, Abuja