It’s obvious. Fifteen years ago the saying was that if you don’t have your business online, you’re out of business. Businesses did all they could to make sure that they had presence online by having a company website. It’s obvious that the business climate has changed and today if your business is not connecting with customers via mobile then you are out of business or somewhere close to that.
To better understand this, we’ll continue by answering the following questions:
1. Why does your business need to go mobile?
2. What does going mobile mean for your business?
3. What steps can you take to get your business mobile?
Why does your business need to go mobile?
Simple answer: we are now deep into the post-pc era. Longer answer: well, your customers expect it and studies have shown how much time people spend on their devices doing virtually everything. One of the ways businesses ensure that they remain in business is by staying fresh in the minds of their existing customers and by being visible to potential customers. So when people do everything from their mobile devices it makes sense to have your business present in this new virtual world. Another reason why your business needs to go mobile is that you will get to generate and analyse lots of data and in turn use that for more informed business decisions that will ultimately give you an edge over the competition, but most importantly let you offer customers a better experience.
If you sell a product, imagine what this will mean for your business to be able to tell on which days you get the most sales and from which demographic the sales come from, and also being able to know if there are specific things outside of your business that trigger a spike in sales of a particular item so you can prepare for such scenarios. All these are just examples and more meaningful insights can be derived for your specific line of business.
What does going mobile mean for your business?
It means positioning your business in such a way that it responds to your customer’s mobile behaviour. The way people consume information on mobile devices is slightly different from how they do it with other sources of information. People are on the go, they want things fast, they have a short attention span and need the right information at the right time. For example, if all your business has online is a website, then that website needs to render correctly and fast on mobile devices.
What steps can you take to get your business mobile?
What your business needs in order to go mobile would depend on the type of business you have and what you want to achieve with your mobile strategy. Some steps you can take are:
1. Ensuring that your current website is responsive. What responsive simply means is the ability of your website to render and display well on different screen sizes.
2. Ensure as part of your mobile strategy to build and release new features with a mobile-first approach.
3. To take things further and in solidifying the interaction between your business and your customers, you can get a mobile app built to meet your specific requirements. If you seek a deeper and richer engagement with your customers then having a mobile app built for your business is the way to go.
4. Another thing you need to consider in going mobile is that it isn’t all about building this or building that, going mobile also has a lot to do with how you disseminate information to your audience. The information you put out there will be more useful to your customers if you consider the context within which they are most likely to consume that piece of information (stay tuned for a post giving more details on this).
5. If you are really serious about this, which we believe every business owner or stakeholder should be, then you can get a competent company to help you come up with a mobile strategy and chart a way to get your business from where it is today to where you need to be. You can start by talking to us.